--- title: Good Marketing is Difficult description: If you understand what your customer wants and how you can help, marketing is actually pretty easy. Almost any marketing will work when the message is aligned to the customer’s desire. image: https://www.lunacreativemarketing.com/hs-fs/file-373755439-jpg/blog-files/man-difficult-150x150.jpg --- [![Luna Creative Marketing (Light Background)](https://www.lunacreativemarketing.com/hubfs/Luna%20Creative%20Marketing%20(Light%20Background).svg "Luna Creative Marketing (Light Background)")](https://www.lunacreativemarketing.com) - [Home](https://www.lunacreativemarketing.com) - [About](https://www.lunacreativemarketing.com/aboutus) - [Solutions](https://www.lunacreativemarketing.com/solutions) - Resources - [Portfolio](https://www.lunacreativemarketing.com/portfolio-1) - [Blog](https://www.lunacreativemarketing.com/blog) - [Contact](https://www.lunacreativemarketing.com/contact) Hit enter to search or ESC to close [Start a Conversation](https://www.lunacreativemarketing.com/contact) Hit enter to search or ESC to close ![](https://www.lunacreativemarketing.com/hs-fs/file-373755439-jpg/blog-files/man-difficult-150x150.jpg) November 01, 2010 By Dan Kraus ## Good Marketing is Difficult ##### Share: - - - [![good-marketing-is-difficult-man-in-deep-thought](https://www.lunacreativemarketing.com/hs-fs/file-373755439-jpg/blog-files/man-difficult-150x150.jpg?width=150&name=man-difficult-150x150.jpg "good-marketing-is-difficult-man-in-deep-thought")](http://www.leadingresults.com/wp-content/uploads/2010/10/Man-difficult.jpg)You know what? Good marketing is difficult to do. It’s not complicated. It doesn’t have to be expensive. And it doesn’t have to be overly creative. But it is difficult. Mostly because it involves some things that most of us aren’t really good at – listening to other people and changing our behavior. How you get your message out, be it, radio, TV, social media, sponsorships, or about 100 other things, doesn’t matter. Frankly, your potential customers and clients will ignore you unless your message is based on what the customer has said they want. And that means listening hard. I usually find that many businesses assume they know what customers wants. Sometimes they guess correctly. Usually, they don’t. But if you know how to ask and listen, your prospects and clients WANT to tell you what to tell them. This is where you need to change your behavior; accept that you might be mistaken and that what your customer wants isn’t often what you thought they loved about you. Stop assuming and start asking. Survey your customers after the sales process. Survey them again each year. Call a few each month and ask how you're doing. If you get great reports, then you're doing the right things. If you get bad news, consider it an opportunity to change. I used to enjoy calls with dissatisfied customers because I looked at them as an opportunity to make it better. After all, you can’t fall out of a hole. If you truly understand what your customer wants and how you solve that need, then marketing it is actually pretty easy. Almost any marketing will work when the message is aligned to the customer’s desire. [![Download the Guide to Getting Your Marketing in Shape](https://no-cache.hubspot.com/cta/default/228221/511fe52b-9483-4a7b-85d7-a0a712ed5e2f.png)](https://cta-redirect.hubspot.com/cta/redirect/228221/511fe52b-9483-4a7b-85d7-a0a712ed5e2f) #### About Author [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus) With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses. As an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines. #### Related Posts [![out of office chair](https://www.lunacreativemarketing.com/hubfs/out%20of%20office%20chair.jpg)](https://www.lunacreativemarketing.com/blog/why-out-of-office-replies-can-be-a-sales-and-marketing-goldmine) June 13, 2018 #### [Why Out-of-office Replies Can Be a...](https://www.lunacreativemarketing.com/blog/why-out-of-office-replies-can-be-a-sales-and-marketing-goldmine) To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up... [Read More](https://www.lunacreativemarketing.com/blog/why-out-of-office-replies-can-be-a-sales-and-marketing-goldmine) [![](https://www.lunacreativemarketing.com/hs-fs/file-378709485-jpg/blog-files/66df3d12-cb04-4958-9e01-0f1621be062c_zps0da4d6e1.jpg)](https://www.lunacreativemarketing.com/blog/how-can-a-small-business-marketing-consultant-help) October 22, 2013 #### [How Can a Small Business Marketing...](https://www.lunacreativemarketing.com/blog/how-can-a-small-business-marketing-consultant-help) Once upon a time, there was a technology firm that thought they had it all together. They had a... [Read More](https://www.lunacreativemarketing.com/blog/how-can-a-small-business-marketing-consultant-help) [![](https://www.lunacreativemarketing.com/hs-fs/file-374782928-jpg/blog-files/black-glasses-300x158.jpg)](https://www.lunacreativemarketing.com/blog/bant-in-marketing-speak) April 10, 2013 #### [BANT in Marketing Speak](https://www.lunacreativemarketing.com/blog/bant-in-marketing-speak) Last Week, Chris Penn @cspenn, wrote a great post on BANT and what it can mean for projects and... [Read More](https://www.lunacreativemarketing.com/blog/bant-in-marketing-speak) #### Submit Your Comment ## Subscribe our newsletter to get latest news & updates Lorem ipsum dolor sit amet consectetur adipiscing elit [![Luna Creative Marketing (Light Background)](https://www.lunacreativemarketing.com/hubfs/Luna%20Creative%20Marketing%20(Light%20Background).svg "Luna Creative Marketing (Light Background)")](https://www.lunacreativemarketing.com) Our agency is at the forefront of the AI revolution, harnessing the immense potential of machine learning, data analytics, and automation to supercharge your marketing campaigns. ###### Quick Links - [About](https://www.lunacreativemarketing.com/aboutus) - [Services](https://www.lunacreativemarketing.com/solutions) - [Blog](https://www.lunacreativemarketing.com/blog) - [Contact](https://www.lunacreativemarketing.com/contact) ###### Services - [Marketing Strategy](https://www.lunacreativemarketing.com/solutions) - [Website Design](https://www.lunacreativemarketing.com/solutions) - [Advertising](https://www.lunacreativemarketing.com/solutions) - [AI Powered Content Creation](https://www.lunacreativemarketing.com/solutions) - [Social Media Marketing](https://www.lunacreativemarketing.com/solutions) ###### Company Info - Virtual Company Based In Charlotte, NC - [Phone: +1 704 702 4022](tel:7047024022) - [Email: hi@lunacreativemarketing.com](mailto:hi@lunacreativemarketing.com) © 2026. All rights reserved ```json { "@context" : "http://schema.org", "@type" : "Corporation", "address" : { "@type" : "PostalAddress", "addressCountry" : "USA", "addressLocality" : "Concord", "addressRegion" : "North Carolina", "postalCode" : "28027", "streetAddress" : "2139 Supply Court " }, "alternateName" : "RP-Orphic", "description" : "Lorem ipsum dolor sit amet, consectetur adipiscing", "email" : "", "image" : "", "logo" : "https://228221.fs1.hubspotusercontent-na1.net/hubfs/228221/Luna%20Creative%20Marketing%20(Light%20Background).svg", "mainEntityOfPage" : { "@id" : "https://www.lunacreativemarketing.com/blog/good-marketing-is-difficult", "@type" : "WebPage", "description" : "If you understand what your customer wants and how you can help, marketing is actually pretty easy. Almost any marketing will work when the message is aligned to the customer’s desire." }, "name" : "Leading Results, Inc.", "sameAs" : [ "https://www.linkedin.com/in/revivalpixel/", "https://www.linkedin.com/in/revivalpixel/", "https://www.linkedin.com/in/revivalpixel/" ], "telephone" : "888-717-1715", "url" : "http://www.lunacreativemarketing.com" } ```