And we’re back with the marketing hourglass! Today we’re going to tackle the know, like, and trust steps in a prospective customer’s journey to find the perfect product/service.
Know – how do you get people to realize you exist?
- Write blogs
- Optimize content for search engines
- Ask for referrals from current customers
Like – how do you get people to like you?
- Have an easy-to-use website
- Offer helpful content
- Be relatable (by sharing your sense of humor, for example)
Trust – how do you foster trust once people know and like you?
- Get testimonials from current customers
- Do the things you say you’ll do (follow through)
- Offer helpful content
Once these 3 steps in the marketing hourglass are complete, it's time to get prospective customers through 'try' and ‘buy’ to become ‘repeat’ and ‘refer’ customers.