Landing pages are your chance to capture visitors’ contact information and convert them to leads. To improve your chances of conversion, you need a well-designed landing page.

Consider these best practices:

Remember your audience so your design and content will resonate more strongly.

Write a compelling headline to grab visitors’ attention. (But make sure it’s relevant.)

Include visuals like photos, videos, animation, etc. to keep visitors’ interest.

Give it responsive design so the page automatically changes format based on the device visitors are using.

Optimize with CTAs by including at least one relevant CTA above the fold.

Include live chat so visitors can get immediate assistance.

Use A/B testing to determine which colors, CTAs, headlines, visuals, and text get the most conversions.

For more about landing pages, read our partner HubSpot’s blog.