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Customer testimonials add credibility to your brand. The heart of a good testimonial is a story,...

If your website, blog, premium content offers, marketing programs, etc. are on point, you’re doing...

Businesses that perform technical consulting services that stretch out over a long period face a...

It's a service economy. Or, it’s an experience economy. You’ve heard one of those before, right?...

All consumers, business or personal, go through the process of getting to know, like, and trust...

Testimonials from your clients (or partners) are traditionally used in the sales process to help a...

We’ve written a lot lately about testimonials – how to get good ones, what makes up a good...

Here are seven tips I picked up, mostly through trial and error, as well as talking to...