Questions to Ask in a Testimonial
Customer testimonials are a necessary part of your marketing strategy, but getting them can be...
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3 Reasons Calling Customer Support is...
If you’re like me, you hate contacting customer support – I’ll try anything I can think of to fix...
None of My Customers Use Social Media
I must hear this 5 times a week. Let me tell you – you are wrong. Maybe the guy signing the check...
Marketing Wanted
There’s a song by Hunter Hayes called “Wanted” – you can watch the video here – and it was really...
Creating Differentiation with Simply...
I had to write this post about my recent experience with the folks at Southtree. I was introduced...
Kmart's Advertising vs Marketing
Kmart has done it yet again with an awesome commercial that makes me like the company just a bit...
What is the total experience you are...
It's a service economy. Or, it’s an experience economy. You’ve heard one of those before, right?...
Five Ways to Use Testimonials to...
Testimonials from your clients (or partners) are traditionally used in the sales process to help a...
Train and equip your sales team – PLEASE
I need to rant for a minute on the sales calls I keep getting from companies that have not spent...