---
title: Marketing Insights | Inbound & Duct Tape Marketing | Dan Kraus (2)
description: "With more than two decades of experience in sales, marketing, and go-to-market strategies, Dan Kraus has developed a deep portfolio of experiences that he now uses to help small businesses profitably grow their businesses.\nAs an entrepreneur, Dan understands the challenges of growing a business with limited capital and human resources. As a line of business manager in larger companies such as SAP America and Great Plains Software (now part of Microsoft), his experience launching new business ventures inside reputable organizations established his reputation as a creative and effective executive that could both plan and execute within corporate confines. (2)"
---

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# Read our Blogs

The latest news and trends in the world of marketing.

- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2O3Qspww.png)](https://www.lunacreativemarketing.com/blog/measurable-social-media-results)
  
  January 10, 2024 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Measurable Social Media Results](https://www.lunacreativemarketing.com/blog/measurable-social-media-results)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2O8Swogk.png)](https://www.lunacreativemarketing.com/blog/social-listening-and-reputation-management)
  
  December 15, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Social Listening and Reputation Management](https://www.lunacreativemarketing.com/blog/social-listening-and-reputation-management)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2Ol2goBw.png)](https://www.lunacreativemarketing.com/blog/driving-meaningful-engagement)
  
  December 14, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Driving Meaningful Engagement](https://www.lunacreativemarketing.com/blog/driving-meaningful-engagement)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2OjckJM4.png)](https://www.lunacreativemarketing.com/blog/navigating-the-social-media-maze)
  
  December 13, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Navigating the Social Media Maze](https://www.lunacreativemarketing.com/blog/navigating-the-social-media-maze)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2OoR_fQo.png)](https://www.lunacreativemarketing.com/blog/crafting-captivating-content)
  
  December 12, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Crafting Captivating Content](https://www.lunacreativemarketing.com/blog/crafting-captivating-content)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2OkBXF_s.png)](https://www.lunacreativemarketing.com/blog/building-brand-awareness)
  
  December 11, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Building Brand Awareness](https://www.lunacreativemarketing.com/blog/building-brand-awareness)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF2Oj_DC1Y.png)](https://www.lunacreativemarketing.com/blog/the-power-of-social-media)
  
  December 08, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [The Power of Social Media](https://www.lunacreativemarketing.com/blog/the-power-of-social-media)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF1r9tdNtA.png)](https://www.lunacreativemarketing.com/blog/measurable-results)
  
  December 07, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Measurable SEO Results](https://www.lunacreativemarketing.com/blog/measurable-results)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF1rgPSFF4.png)](https://www.lunacreativemarketing.com/blog/tailored-strategies-for-your-business)
  
  December 06, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Tailored Strategies for Your Business](https://www.lunacreativemarketing.com/blog/tailored-strategies-for-your-business)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF1rj8hCIk.png)](https://www.lunacreativemarketing.com/blog/cutting-edge-techniques-for-optimal-results)
  
  December 05, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Cutting-Edge Techniques for Optimal Results](https://www.lunacreativemarketing.com/blog/cutting-edge-techniques-for-optimal-results)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF1rpEvvA0.png)](https://www.lunacreativemarketing.com/blog/our-expertise-in-seo)
  
  December 04, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Our Expertise in SEO](https://www.lunacreativemarketing.com/blog/our-expertise-in-seo)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF1rmJcv44.png)](https://www.lunacreativemarketing.com/blog/navigating-the-complexities-of-seo)
  
  December 01, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Navigating the Complexities of SEO](https://www.lunacreativemarketing.com/blog/navigating-the-complexities-of-seo)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAF1rPkASNM.png)](https://www.lunacreativemarketing.com/blog/understanding-the-significance-of-seo)
  
  November 30, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Understanding the Significance of SEO](https://www.lunacreativemarketing.com/blog/understanding-the-significance-of-seo)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxum56Rqo.png)](https://www.lunacreativemarketing.com/blog/the-evolution-of-content-marketing-strategies)
  
  October 27, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [The Evolution of Content Marketing Strategies](https://www.lunacreativemarketing.com/blog/the-evolution-of-content-marketing-strategies)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxun98X1E.png)](https://www.lunacreativemarketing.com/blog/driving-engagement-and-conversions)
  
  October 26, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Driving Engagement and Conversions](https://www.lunacreativemarketing.com/blog/driving-engagement-and-conversions)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxugI0BnU.png)](https://www.lunacreativemarketing.com/blog/the-impact-of-quality-content-on-brand-authority)
  
  October 25, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [The Impact of Quality Content on Brand Authority](https://www.lunacreativemarketing.com/blog/the-impact-of-quality-content-on-brand-authority)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxumfKJ8s.png)](https://www.lunacreativemarketing.com/blog/tailoring-content-to-your-audiences-preferences)
  
  October 24, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Tailoring Content to Your Audience's Preferences](https://www.lunacreativemarketing.com/blog/tailoring-content-to-your-audiences-preferences)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxuQ80Kcg.png)](https://www.lunacreativemarketing.com/blog/understanding-the-essence-of-content-marketing)
  
  October 20, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Understanding the Essence of Content Marketing](https://www.lunacreativemarketing.com/blog/understanding-the-essence-of-content-marketing)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoUDvroU.png)](https://www.lunacreativemarketing.com/blog/a-holistic-approach-to-audience-engagement)
  
  October 20, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [A Holistic Approach to Audience Engagement](https://www.lunacreativemarketing.com/blog/a-holistic-approach-to-audience-engagement)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxuj3SiIM.png)](https://www.lunacreativemarketing.com/blog/why-do-i-need-blogs)
  
  October 19, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Why Do I Need Blogs?](https://www.lunacreativemarketing.com/blog/why-do-i-need-blogs)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoaUWgbY.png)](https://www.lunacreativemarketing.com/blog/maximizing-your-marketing-roi)
  
  October 19, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Maximizing Your Marketing ROI](https://www.lunacreativemarketing.com/blog/maximizing-your-marketing-roi)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoep98e4.png)](https://www.lunacreativemarketing.com/blog/personalization-that-resonates)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Personalization that Resonates](https://www.lunacreativemarketing.com/blog/personalization-that-resonates)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoIoILpo.png)](https://www.lunacreativemarketing.com/blog/reaching-the-right-people-at-the-right-time)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Reaching the Right People at the Right Time](https://www.lunacreativemarketing.com/blog/reaching-the-right-people-at-the-right-time)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoNbSyjs.png)](https://www.lunacreativemarketing.com/blog/data-driven-precision)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Data-Driven Precision](https://www.lunacreativemarketing.com/blog/data-driven-precision)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoCT2zdQ.png)](https://www.lunacreativemarketing.com/blog/the-power-of-audience-analysis)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [The Power of Audience Analysis](https://www.lunacreativemarketing.com/blog/the-power-of-audience-analysis)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoIn__TE.png)](https://www.lunacreativemarketing.com/blog/boosting-sales-and-conversions)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Boosting Sales and Conversions](https://www.lunacreativemarketing.com/blog/boosting-sales-and-conversions)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoLF2PKo.png)](https://www.lunacreativemarketing.com/blog/driving-website-traffic)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Driving Website Traffic](https://www.lunacreativemarketing.com/blog/driving-website-traffic)
- [![](https://www.lunacreativemarketing.com/hubfs/Canva%20images/Canva%20Design%20DAFxoNdgs3w.png)](https://www.lunacreativemarketing.com/blog/increasing-brand-awareness)
  
  October 18, 2023 By [Casey Cavin](https://www.lunacreativemarketing.com/blog/author/casey-cavin)
  
  ### [Increasing Brand Awareness](https://www.lunacreativemarketing.com/blog/increasing-brand-awareness)
- [![](https://www.lunacreativemarketing.com/hubfs/project%2c%20portfolio%2c%20stationery.jpg)](https://www.lunacreativemarketing.com/blog/3-reasons-to-build-a-portfolio-for-your-website)
  
  November 08, 2018 By [Trevor McWilliams](https://www.lunacreativemarketing.com/blog/author/trevor-mcwilliams)
  
  ### [3 Reasons to Build a Portfolio For Your Website](https://www.lunacreativemarketing.com/blog/3-reasons-to-build-a-portfolio-for-your-website)
- [![](https://www.lunacreativemarketing.com/hubfs/puzzle%20pieces%20-%20who%20what%20how%20why%20when%20where.jpg)](https://www.lunacreativemarketing.com/blog/marketing-trends-and-challenges-qa)
  
  November 06, 2018 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [Marketing Trends and Challenges Q&A](https://www.lunacreativemarketing.com/blog/marketing-trends-and-challenges-qa)
- [![](https://www.lunacreativemarketing.com/hubfs/out%20of%20office%20chair.jpg)](https://www.lunacreativemarketing.com/blog/why-out-of-office-replies-can-be-a-sales-and-marketing-goldmine)
  
  June 13, 2018 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [Why Out-of-office Replies Can Be a Sales and Marketing Goldmine](https://www.lunacreativemarketing.com/blog/why-out-of-office-replies-can-be-a-sales-and-marketing-goldmine)
- [![](https://www.lunacreativemarketing.com/hubfs/five%2c%20counting%2c%20hands%2c%20fingers%2c%20numbers.jpg)](https://www.lunacreativemarketing.com/blog/5-ways-to-make-your-linkedin-profile-work-for-you)
  
  March 13, 2018 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [5 Ways to Make Your LinkedIn Profile Work for You](https://www.lunacreativemarketing.com/blog/5-ways-to-make-your-linkedin-profile-work-for-you)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/poison%2c%20skull%2c%20crossbones%2c%20pills%2c%20danger.jpg)](https://www.lunacreativemarketing.com/blog/a-dangerous-stew-of-commodity-thinking-marketing-automation-and-metrics)
  
  January 30, 2018 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [A Dangerous Stew of Commodity Thinking, Marketing Automation, and Metrics](https://www.lunacreativemarketing.com/blog/a-dangerous-stew-of-commodity-thinking-marketing-automation-and-metrics)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/plant%20growing%20from%20hands%2c%20nurturing.jpg)](https://www.lunacreativemarketing.com/blog/3-things-you-need-to-know-to-nurture-a-lead-through-a-long-sales-cycle)
  
  November 02, 2017 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [3 Things You Need to Know to Nurture a Lead Through a Long Sales Cycle](https://www.lunacreativemarketing.com/blog/3-things-you-need-to-know-to-nurture-a-lead-through-a-long-sales-cycle)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/internet%2c%20speech%20bubble%2c%20web%2c%20email%2c%20game%20controller%2c%20shopping.jpeg)](https://www.lunacreativemarketing.com/blog/3-reasons-to-include-motion-in-your-marketing)
  
  July 19, 2017 By [Trevor McWilliams](https://www.lunacreativemarketing.com/blog/author/trevor-mcwilliams)
  
  ### [3 Reasons to Include Motion in Your Marketing](https://www.lunacreativemarketing.com/blog/3-reasons-to-include-motion-in-your-marketing)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/free-rider%20latest%20news%20(2).jpg)](https://www.lunacreativemarketing.com/blog/one-thing-to-improve-sales-and-marketing-effectiveness)
  
  December 01, 2016 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [One Thing to Improve Sales and Marketing Effectiveness](https://www.lunacreativemarketing.com/blog/one-thing-to-improve-sales-and-marketing-effectiveness)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/ice_bucket_challenge.jpg)](https://www.lunacreativemarketing.com/blog/what-you-can-learn-from-the-ice-bucket-challenge)
  
  September 13, 2016 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [What You Can Learn from the Ice Bucket Challenge](https://www.lunacreativemarketing.com/blog/what-you-can-learn-from-the-ice-bucket-challenge)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/crabs.jpg)](https://www.lunacreativemarketing.com/blog/go-where-your-customers-could-be-and-your-competition-aint)
  
  July 12, 2016 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [Go Where Your Customers Could Be and Your Competition Ain't](https://www.lunacreativemarketing.com/blog/go-where-your-customers-could-be-and-your-competition-aint)
- [![](https://www.lunacreativemarketing.com/hubfs/judge.png)](https://www.lunacreativemarketing.com/blog/5-ways-to-make-your-website-stand-out-for-professional-services)
  
  April 28, 2016 By [Darling Jimenez](https://www.lunacreativemarketing.com/blog/author/darling-jimenez)
  
  ### [5 Ways to Make Your Website Stand Out for Professional Services](https://www.lunacreativemarketing.com/blog/5-ways-to-make-your-website-stand-out-for-professional-services)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/referral_marketing.jpg)](https://www.lunacreativemarketing.com/blog/how-to-ask-for-referrals-in-the-professional-services-industry)
  
  April 25, 2016 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [How to Ask for Referrals in the Professional Services Industry](https://www.lunacreativemarketing.com/blog/how-to-ask-for-referrals-in-the-professional-services-industry)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/marketing-workshop.jpg)](https://www.lunacreativemarketing.com/blog/what-does-a-marketing-workshop-do-for-you)
  
  February 18, 2016 By [Darling Jimenez](https://www.lunacreativemarketing.com/blog/author/darling-jimenez)
  
  ### [What Does a Marketing Workshop Do For You?](https://www.lunacreativemarketing.com/blog/what-does-a-marketing-workshop-do-for-you)
- [![](https://www.lunacreativemarketing.com/hubfs/Blog_Images/Depositphotos_25079715_s-2015.jpg)](https://www.lunacreativemarketing.com/blog/3-reasons-your-web-development-company-shouldnt-handle-your-marketing)
  
  January 15, 2016 By [Courtney Stallings](https://www.lunacreativemarketing.com/blog/author/courtney-stallings)
  
  ### [3 Reasons Your Web Development Company Shouldn't Handle Your Marketing](https://www.lunacreativemarketing.com/blog/3-reasons-your-web-development-company-shouldnt-handle-your-marketing)
- [![](https://www.lunacreativemarketing.com/hubfs/bee-815894-edited.png)](https://www.lunacreativemarketing.com/blog/activity-does-not-equal-productivity)
  
  December 09, 2015 By [Darling Jimenez](https://www.lunacreativemarketing.com/blog/author/darling-jimenez)
  
  ### [Activity Does Not Equal Productivity](https://www.lunacreativemarketing.com/blog/activity-does-not-equal-productivity)
- [![](https://www.lunacreativemarketing.com/hs-fs/file-2252651935-jpg/blog-files/Showing_Speed-623130-edited.jpg)](https://www.lunacreativemarketing.com/blog/whats-the-new-new-thing)
  
  December 20, 2014 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [What's the New New Thing?](https://www.lunacreativemarketing.com/blog/whats-the-new-new-thing)
- [![](https://www.lunacreativemarketing.com/hs-fs/file-1516978097-png/blog-files/Roco_taking_Ice_Bucket_challenge.png)](https://www.lunacreativemarketing.com/blog/learn-from-the-marketing-brilliance-of-the-als-bucket-challenge)
  
  August 26, 2014 By [Darling Jimenez](https://www.lunacreativemarketing.com/blog/author/darling-jimenez)
  
  ### [Learn From the Marketing Brilliance of the ALS Bucket Challenge](https://www.lunacreativemarketing.com/blog/learn-from-the-marketing-brilliance-of-the-als-bucket-challenge)
- [![](https://www.lunacreativemarketing.com/hs-fs/hub/228221/file-1456592983.png)](https://www.lunacreativemarketing.com/blog/sales-automation-vs-marketing-automation)
  
  August 14, 2014 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [Sales Automation vs Marketing Automation](https://www.lunacreativemarketing.com/blog/sales-automation-vs-marketing-automation)
- <https://www.lunacreativemarketing.com/blog/testimonials-and-case-studies-when-all-else-fails>
  
  March 28, 2014 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [Testimonials and Case Studies – When All Else Fails](https://www.lunacreativemarketing.com/blog/testimonials-and-case-studies-when-all-else-fails)
- [![](https://www.lunacreativemarketing.com/hs-fs/hub/228221/file-530775764.jpg)](https://www.lunacreativemarketing.com/blog/who-are-you-hiring-in-your-marketing-department)
  
  February 20, 2014 By [Dan Kraus](https://www.lunacreativemarketing.com/blog/author/dan-kraus)
  
  ### [Who Are You Hiring in Your Marketing Department?](https://www.lunacreativemarketing.com/blog/who-are-you-hiring-in-your-marketing-department)
- [![](https://www.lunacreativemarketing.com/hs-fs/hub/228221/file-516259082.jpg)](https://www.lunacreativemarketing.com/blog/5-things-learned-in-2014-about-marketing-and-strategy)
  
  January 12, 2014 By [leadingresults](https://www.lunacreativemarketing.com/blog/author/leadingresults)
  
  ### [5 Things I Learned in 2013 About Marketing and Strategy](https://www.lunacreativemarketing.com/blog/5-things-learned-in-2014-about-marketing-and-strategy)
- [![](https://www.lunacreativemarketing.com/hs-fs/hub/228221/file-421281103.png)](https://www.lunacreativemarketing.com/blog/thoughts-on-naming-a-business-and-or-product-line)
  
  December 20, 2013 By [leadingresults](https://www.lunacreativemarketing.com/blog/author/leadingresults)
  
  ### [Thoughts On Naming a Business and/or Product Line](https://www.lunacreativemarketing.com/blog/thoughts-on-naming-a-business-and-or-product-line)

[![](https://www.lunacreativemarketing.com/hs-fs/file-373763549-png/blog-files/hound-dog-150x150.png)](https://www.lunacreativemarketing.com/blog/why-is-the-hound-dog-howling)

 March 23, 2013

#### [Why is the Hound Dog Howling?](https://www.lunacreativemarketing.com/blog/why-is-the-hound-dog-howling)

A salesman is walking down the street the street and he hears an old hound dog howl. He looks...

[Read More](https://www.lunacreativemarketing.com/blog/why-is-the-hound-dog-howling)

[![](https://www.lunacreativemarketing.com/hs-fs/file-373763089-png/blog-files/sap-blueprint.png)](https://www.lunacreativemarketing.com/blog/blueprint-your-difference)

 February 15, 2013

#### [Blueprint Your Difference](https://www.lunacreativemarketing.com/blog/blueprint-your-difference)

In our last post on differentiation, Michelle made the simple, elegant, and poignantly clear...

[Read More](https://www.lunacreativemarketing.com/blog/blueprint-your-difference)

[![](https://www.lunacreativemarketing.com/hs-fs/file-374776853-jpg/blog-files/woman-with-notebook-150x150.jpg)](https://www.lunacreativemarketing.com/blog/why-are-there-so-many-open-marketing-jobs)

 February 15, 2012

#### [Why Are There So Many Open Marketing...](https://www.lunacreativemarketing.com/blog/why-are-there-so-many-open-marketing-jobs)

I seem to hear the same question, a lot, lately… Do you know a senior (or director, or manager...

[Read More](https://www.lunacreativemarketing.com/blog/why-are-there-so-many-open-marketing-jobs)

[![](https://www.lunacreativemarketing.com/hs-fs/file-374771358-png/blog-files/screen-shot-2011-01-17-at-4.11.55-pm.png)](https://www.lunacreativemarketing.com/how-to-write-an-apology-for-failure)

 January 17, 2011

#### [How to Write an Apology (for Failure)](https://www.lunacreativemarketing.com/how-to-write-an-apology-for-failure)

Our corporate email service went down on Friday. No incoming or outgoing email from 9 am until...

[Read More](https://www.lunacreativemarketing.com/how-to-write-an-apology-for-failure)

[![](https://www.lunacreativemarketing.com/hs-fs/file-373755439-jpg/blog-files/man-difficult-150x150.jpg)](https://www.lunacreativemarketing.com/blog/good-marketing-is-difficult)

 November 1, 2010

#### [Good Marketing is Difficult](https://www.lunacreativemarketing.com/blog/good-marketing-is-difficult)

You know what? Good marketing is difficult to do. It’s not complicated. It doesn’t have to be...

[Read More](https://www.lunacreativemarketing.com/blog/good-marketing-is-difficult)

 September 23, 2010

#### [How to Create a Referral Platform](https://www.lunacreativemarketing.com/blog/how-to-create-a-referral-platform)

I've been talking with a lot of clients about how to create referral platforms lately. If you want...

[Read More](https://www.lunacreativemarketing.com/blog/how-to-create-a-referral-platform)

<https://www.lunacreativemarketing.com/blog> [1](https://www.lunacreativemarketing.com/blog) [2](https://www.lunacreativemarketing.com/blog/author/dan-kraus/page/2)

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