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In the rapidly evolving landscape of digital marketing, success hinges on the ability to understand...

In today's fast-paced digital world, businesses face an unprecedented challenge – capturing the...

In today's fast-paced digital landscape, businesses face numerous challenges when it comes to...

A well-optimized website is pointless if it doesn't attract visitors. Driving relevant and quality...

In the vast landscape of the digital age, where countless brands are vying for attention,...

Series Brief:

By now I am almost certain that you have heard about the new social media platform sweeping the...

I'm not going to sugar coat this. A lot has been said about millennials and a lot has been said by...

At Leading Results, we will get asked why we nearly always use the term 'key phrase' instead of...

Social media advertising isn’t new, but many are unsure of the most efficient way to use it. That’s...

Most often, landing pages are standalone web pages on your website designed specifically for a...

Good inbound marketing equals creating great content. But … that’s not always easy. Luckily, we...

One of the stats you most likely pay attention to is your website traffic. You started the year...

Inbound marketing is using educational, valuable content to draw people who need your...

It’s almost summer – are you feeling the heat? I’m not just talking about the summer heat. I’m...

Imagine you’re in the restaurant business. Whether it’s been years or you’re new to the game, you...

There are many reasons companies of all sizes and in all industries invest time and money...

Read this blog if:

• You’ve spent a lot of money on Google Ads with little success

• You’re...

We’ve been talking a lot about marketing with Facebook and programmatic ads, but we haven’t...

An infographic is one of the best ways to communicate content in a visually pleasing, educational...

Understatement of the decade: SEO has changed a lot in the past few years.

Customer testimonials are a necessary part of your marketing strategy, but getting them can be...

On today’s web, is a website ever a once-and-done event?  

No.

In traditional web design, you start...

Have others been preaching to you about adopting new marketing and advertising channels? Everyone...

The rise in voice search capabilities, chatbots, and changes in search behavior have left marketers...

No matter what you’re designing, if it has type on it, you must consider the typography. Typography...

People flock to the internet … why? To meet a need. Whether it’s to answer a question, buy a...

Customer testimonials add credibility to your brand. The heart of a good testimonial is a story,...

Although obtaining new clients is important, retaining current clients is even more so – research...

You’ve probably noticed how many marketing automation tools are available, and you’re probably...

The world of advertising on screens has changed immensely – and will only continue to change....

In the graphic design world, having a portfolio of your work is a must – no if, ands, or buts about...

Just as important as the trade show is what happens after the show. If you’ve attended a trade...

We explained the benefits of creating a business podcast; this blog tackles what goes into creating...

We've all been in there – we're working hard on a design project and all of the sudden the ideas...

Podcasts aren’t easy – you need more than a $15 microphone and the audio recording app on your...

If you’re still spending part of your marketing budget on print ads in newspapers, magazines, or...

It’s early February 2019. You’re crushing those New Year’s resolutions, right?

• Get more exercise:...

In the game of getting leads and closing sales, you need a solid strategy. These seven strategies...

To create stronger customer relationships, you must understand how to get the most from your...

Brand awareness is how consumers view the quality of your goods and services and your company...

When people visit your website, they want to know:

• How big you are
• How long you’ve been in business

A logo is a direct representation of a company and its branding. It is also frequently the first...

I’ve worked with many complex, expensive products and services during my marketing career, and I’m...

Scientific research suggests that when hiring employees, managers look for the baseline of...

If you read my previous article, you might be trembling with fear and wondering how you can fix...

Psst … psst … hey you … yes, YOU! Do you want to put an ad in front of your competitors’ customers...

You looked at your website and didn't like what you saw (otherwise you wouldn’t be here.) Below...

The rise of ad blockers, data breaches, and clickbait make it easy to think online advertising is...

The approaching new year brings the question: “What new trends will push marketing forward next...

One of the biggest challenges marketers and business owners face isn’t that they don’t have enough...

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for a...

I recently attended the BCUG/NAVUG Summit 2018 show in Phoenix with a client who was a Gold Level...

Have you ever been in a meeting with a prospect or had a conversation with someone interested in...

I was recently asked to participate in a panel discussion about marketing trends and challenges for...

I am continually surprised by business owners who haven’t stayed current with marketing trends,...

Which of these phrases best describes marketing in your tech company?

1. We suffer from random acts...

If you know your website needs work, you’re in the right place to learn how to make improvements on...

If you’re anything like our clients when you hear the word ‘video,’ you have a voice in your head...

It’s no secret that the internet is all about attention-grabbing content, and what better way to...

Matt Starnes, the host of Leading Results’s Marketing Monster Mashup podcast, sat down for an...

For the past five months, I’ve gone to bed almost every Sunday with a great fear. This fear hasn’t...

Think about someone who’s positively influenced you. This person could be a boss, coworker, family...

Running your business is hard. There are never enough resources to do everything you want to do....

The vendors did a terrible job. (As a whole.)

Although it was a difficult decision, my favorite INBOUND 2018 session was (drum roll, please): ...

For all the HubSpot fans, September means one thing: INBOUND! Our team travels from Charlotte, NC...

You’re not alone in thinking that Facebook is a consumer-only channel. It’s not true, though –...

Leading Results spent the week of September 3^rd in Boston at the INBOUND conference that’s hosted...

Good email marketing is sending emails to people who want to receive them – but even that doesn’t...

You might be familiar with the rising trend of chatbots. In the past year, technology has witnessed...

I’ve had the privilege of talking with hundreds of CEOs, presidents, and founders of small and...

This question comes up frequently when we discuss the optimal length of blogs – and really, all the...

So here we are again… talking about video – but this time you’re here because I’ve lured you in...

When designers learn how to design marketing materials, we learn how to design for B2C...

We shouldn’t need to tell you your business needs video as part of your content strategy, but here...

Forrester Research estimates that business-to-business (B2B) eCommerce transactions will reach $1.2...

If you want something done right, you have to do it yourself – especially when it’s your business...

So you're going to INBOUND 2018? For those of you who don't know what INBOUND is:

HubSpot (an...

According to an article by the American Marketing Association (AMA) in 2017, individuals are...

Let’s say you have a sales team of between two and ten people. I’m going to make an educated guess...

I’m the luckiest guy on the planet. I mean it! I love podcasting and I get to speak with the most...

As a board member of the American Marketing Association (AMA) Cincinnati chapter, I’ve been to a...

You’ve probably heard that 90% of what you say is nonverbal. Of that 90%, about 50% is body...

You’re only as good as your team – an adage that couldn’t be truer in the workplace, especially as...

My 10-year-old daughter (M) and her 11-year-old best friend (K) want to start a business. (They’re...

Whether it’s new blogs, ebooks, or infographics, a time will come when you feel like you’ve...

There’s an erroneous belief floating around that SEO is dead. (A Google search for “SEO is dead”...

What kind of lead do you have and how do you know when marketing should pass the lead to sales for...

Join host Matt Starnes for an insightful conversation with Cassie Brown, Chief Experience Officer...

To many, out-of-office replies are annoying, sometimes because it’s another email to clutter up...

Your coworker emails your team a link to an inspiring blog. Your boss sends a link to a page with...

(I’m speaking to business owners and leaders here.)

And I’m guessing you probably aren’t sure.

Do you feel like your SEO strategy team is constantly trying to keep your content and organic...

You have a vision for where you see your business or product growing, but you don’t always know how...

The definition of a shortcut is something that gets you somewhere faster – cutting a route to make...

Question: Is it worth your time to regularly post to your business’s Facebook page?

Short answer:...

Join Marketing Monster Mashup’s host, Matt Starnes, for an insightful conversation about data...

Your CRM is stocked with prospects, or maybe you have a hearty email list. Great, but can you...

An FAQ (frequently asked questions) page is the page on your site where you answer, well …...

I often get asked, “What’s the magic bullet?” or “What’s something I can do that no one else is...

Technology changes the way we live in and learn about the world, and it’s affecting the marketing...

The sales funnel is the buying process customers “fall” through when making a purchase.

Things like...

In the book The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It by...

Hosting webinars to communicate your organization’s offerings, troubleshoot common challenges, or...

Welcome to A/B testing 101! We’re going to walk through A/B testing by defining it and then...

Leveraging LinkedIn can be a powerful way to drive sales leads; in fact, LinkedIn claims that 80%...

Facebook Live launched in April 2016 and is a useful tool for furthering your brand. Live streaming...

Einstein (supposedly) said, “The definition of insanity is doing the same thing over and over again...

After being acquired by Microsoft in 2016, LinkedIn has gone through monumental changes, including...

I've been working on a sales playbook for Leading Results, and it made me reflect on the progress...

Join Marketing Monster Mashup’s host, Matt Starnes, and Laura Lorenz for a fun and insightful...

Prospecting by email is challenging – and often unrewarding. After all, 112.4 billion (yeah, with a...

How can we shorten the sales cycle?

I’ve been hearing some version of that question for the 30...

You’ll never guess what I’m here to talk to you about today – that’s right, SOCIAL MEDIA. Social...

If your website, blog, premium content offers, marketing programs, etc. are on point, you’re doing...

In 2007, Google received 438 billion searches – all year. In 2017, Google received 100 billion...

How do you get someone to do something they don’t want to do? A quintessential question asked by...

In marketing platforms and systems like HubSpot, workflows are a staple of marketing automation and...

“You can’t market what we do and you can’t sell what we do. We’re a commodity and an expense;...

This is the final blog in my 3 Things You Need to Know to Nurture a Lead Through a Long Sales Cycle...

Anyone who has a Facebook account knows it’s easy to feel overwhelmed by the number of posts you...

Here I go again! Right before the December holidays, I managed to get the energetic Courtney Barnes...

Website design is a daunting task for many business professionals – it requires a lot of time and...

Just like at the beginning of every year, you’ve seen a million articles talking about how you can...

People say beauty is in the eye of the beholder, and I can think of no place that is more...

Recently I had the pleasure of speaking with Phil Singleton on our podcast, Marketing Monster Mashup

The holiday season can be such a reflective time in our lives; I know for me a lot of the...

If you missed my first two blog posts, we’re halfway through a stretch of learning how to nurture a...

If you’re like me, you hate contacting customer support – I’ll try anything I can think of to fix...

A survey about millennials in the B2B marketing space showed that: 

• 22% of marketing and sales...

Thanks to Google and social media, it’s easier than ever for customers to learn about your...

In my last blog, I offered three things you need to know as you nurture a lead through a long sales...

It’s the time of year your thoughts should turn to planning, but if you’re like most executives or...

The debate continues – to shop on Thanksgiving Day or not to shop on Thanksgiving Day?

A Thanksgiving meal is like your marketing.

Wait, wait, don’t leave! We know it sounds cheesy, but...

Thor: Ragnarok is a considerable risk-taking departure in style from the first Thor movie, which...

By now, you know that social media is important to your company’s success; the challenge comes with...

I had a conversation with someone who asked me if I thought the relationships they’re building on...

Google My Business is a free listing service provided by Google that helps your business show up on...

Twitter is the go-to place to voice your opinion about what’s going on in the world and a great...

I recently attended HubSpot’s INBOUND 2017 marketing convention in Boston and had the pleasure of...

Is marketing technology running your business into the ground or are you using marketing technology...

Take advantage of video as an exploding content medium by using it in all stages of the inbound...

Successful companies are always on the lookout for the finest marketing strategies to help them...

Some of the Leading Results team attended the Inbound conference in Boston this year. Check this...

So, let me set the scene for you … Sunday morning, 7 am … I join four of my coworkers in a...

Two months ago, I stood outside the doors of the 9-year relationship that defined a large part of...

Would you ever create a Facebook account for yourself and give the password to a person who doesn’t...

I’m not really a horror guy, but I’m familiar with Stephen King – and considering his books have...

If people don’t know about your brand, you won’t have success in your industry. Brand awareness...

Businesses that perform technical consulting services that stretch out over a long period face a...

First, there’s a debate about whether the plural for the word “emoji” is “emoji” or “emojis” … This...

Smart business owners realize that outsourcing functions that aren’t core to the value they offer...

If you know me professionally, you know how ironic it is that I’m writing about this topic, because...

Two years ago, I found myself standing smack in the middle of Hubspot’s kitchen in Boston, blocking...

I’m in the market for a new TV ... and if you’ve shopped for a new TV before, you know there are a...

During the last few months, I’ve been reading about millennials – the good, the bad, and the ugly –...

Move over, baby boomers – the millennials now outnumber you.

They’re now the demographic every...

Millennials. They seem to be what everyone is discussing these days, and it probably has a lot to...

Spider-Man can crawl across the ceiling, shoot webs, sense danger, and lift cars. But it turns out...

What do those words mean to you?

The answer depends, very simply, on how old you are.

So ... we love HubSpot. We love it so much we have enough shirts in the office to outfit a soccer...

Business has changed drastically in the last two decades – the importance of employee engagement...

Congratulations – you made a marketing video! It was a ton of work, but now you can sit back,...

Congratulations – you’ve successfully attracted someone to your website! Now: how do you stop them...

Is the purpose of marketing to create leads?

No – it’s to create relationships.

I know you’re...

As marketers, we’re content creation machines. We create new blog posts, emails, guides, and...

Last month I talked about the Leading Results podcast, Marketing Monster Mashup, and our guest ...

You’ve probably heard, over and over, this common saying that’s been passed down from generation to...

We all sell every day. We sell ideas, we sell products, we sell our spouse or kids on why our idea...

Throughout our blog, you’ll notice that we discuss a wide variety of topics relating to marketing...

There comes a point in time where everyone needs a HUG – a HubSpot User Group, that is! A HUG is a...

Did you know Leading Results has a podcast? Well, we do, and it’s called “Marketing Monster Mashup.”

In life, we’re forced to make choices we don’t want to make, and these choices come with a pretty...

Between Chaos and Organization, You’ll Find Creativity

I said that phrase today and thought, “Wow,...

First things first: No automatic editing tool can ever take the place of a human – nothing is...

I’ve switched roles at Leading Results and love it! I spend my time talking with people to see how...

I recently read an article by Business Daily that blew my mind – “The Cost of a Bad Hire.” Some of...

As marketers – and especially marketers that work for agencies – our goal is to generate qualified...

Like many small business owners and employees of small businesses, I attend networking functions....

Last week I had the opportunity to attend HubSpot’s Partner Day, where they invite their Gold,...

If I had more time, I would have written a shorter letter.

(Or, as Blaise Pascal would have said:...

So … how are you doing with those New Year’s resolutions? Can you remember any of them? Are you...

When I sat down to write this blog, I thought about all the things I could write about: how to...

I’m 99.99% certain you get graymail – and if you use email marketing, I'm 99.99% sure you’ve sent...

There are a handful of factors Google uses to decide what sites appear in the search results when a...

Search marketing, SEO, SEM, pay-per-click, social media – if you read marketing journals or talk to...

Blogging is a key component to a successful content marketing strategy, as it keeps your website...

Supposedly – because really, how do they figure this stuff out? – our collective attention spans...

... but why would anyone read your blog?

Good question!

My last blog post dealt with Amazon’s Alexa – all the fun things it can do, how it’s made my life...

It doesn’t matter if your clients tell their best friends that you’re the best thing since sliced...

The future is here, or at least beginning now. Remember in Star Trek when Captain Kirk would ask...

One of the main ways to lock in a strong marketing strategy is by engaging with blogs, webinars,...

If you’re a local business – that is, most or all your business comes from customers living in your...